OK, so I stole the title from E.F. Schumacher
He, in turn apparently snavelled the phrase from one of his teachers.
Schumacher, a British economist, was one of the inspirational driving forces behind the 1970's "appropriate technology" movement which enabled many developing countries to effect some degree of sustainable development.
For those of us involved at the time, this was our bible.
"greed and envy demand continuous and limitless economic growth of a material kind, without proper regard for conservation, and this type of growth cannot possibly fit into a finite environment."
Above all, he believed that small projects built and maintained by small communities would provide the key to sustainable development.
His "small is beautiful" principle might still have some relevance in my Australia today.
I have some delightful childhood memories of visiting aunts and uncles who lived in typical country-town cottages like the one below. Houses which they built for themselves, and were no larger than was necessary to provide a warm sheltered living space for their families.
They are now being demolished and replaced by cold, characterless monstrosities like this;
"Wisdom demands a new orientation of science and technology towards the organic and the gentle, the non violent, the elegant and the beautiful" (E.F. Schumacher)